Are you tired of missing deadlines? Create a content development calendar. To optimize your results, you need to map out a schedule of what content to post, how often to post, and specific dates of the postings. This is an excellent planning tool that will give your team a centralized source to track content progress over multiple platforms. It’s also a great way to quickly visualize the amount and types of content you’re putting out this week/month/year. Without a calendar, you risk duplication or, even worse, creating gaps in essential content. Calendars also help you plan for milestones, so you make the most of important events and holidays. Planning quarterly works well, since it can be hard to plan out an entire year at once. You need to control your workflow, so you’re pumping out content quickly – hitting deadlines while raising your game with exponentially better content that keeps visitors hungry for more.
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