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We are prepared? Apart from masks, disinfectant alcohol, astronaut suits there are other measures that can be taken to continue with our business. In the case of the education sector, it is clear that face-to-face courses will be on pause until further notice, promoting distance courses. For many institutions this is not a problem, since this was part of their program portfolio, so they already had the platform and the know-how for this type of program. However, for other sectors this transformation is not so obvious.

How to get the best out of the digital medium to hold virtual conferences and webinars? Let's take the case of one of the most anticipated gastronomic events of the year Latest Mailing Database worldwide, San Sebastian Gastronomika, which this year chose to prepare ahead of time and face the new reality by adapting its annual event to what they called GastronomikaLive, a great digital meeting for gastronomy professionals with the same concept but in a virtual environment. Benjamín Lana, president of Vocento's Gastronomy division comments “We have planned a calendar of webinars with fifty of the best chefs in the world, professionals and experts in other subjects that are currently of great interest to the sector. We will drive a global conversation about the future of gastronomy after COVID, but not only that.

You have to take advantage of this time to train better, to grow and create”. And this is just the beginning, thousands of virtual events will begin to take place that will change the way the sector interacts and consumes content. But all this was already seen coming. Pandemic or not, the education sector was already exploiting it. Taking advantage of the digital environment to offer training, conferences and other types of digital content to people from any corner of the world without limitations. Whatever your company, the digital environment offers the key tools to be able to sell your product, interact with your customers, offer relevant information and start conversations.