You then look at how the quality score has an impact on the metrics or to investigate what can potentially be improved in your Google Ads account. How does Google determine Quality Score? To understand how you can judge the performance of your Google Ads campaign based on Quality Score, you first need to understand how Google rates it. Google isn't completely giving away its secret sauce, but we have a pretty good idea what's being looked at. The ads are evaluated during each auction for a number of factors, such as 1) the relevancy between the keywords and the search terms, or 2) the relevancy between.
The keywords in your ad group and the campaign structure. In the keyword overview in the Google Ads user interface you have three different components that you can context you phone number list are the packet consult, which indicate whether you score 'below', 'average' or 'above average': The expected CTR Ad relevance Landing page relevance It is important to realize that Google evaluates these three components during the auction and uses them for the calculation of Quality Score. Not the 1 to 10 quality score, this should be seen as an indication score. score of my campaigns? Be selective in where you want to improve Quality Score by focusing on volume and impact. Our experience is that the practice is different than the theory suggests.
We suspect that the expected CTR alone has about a 50% impact on your Quality Score. So this could be a good place to start. Improve the CTR of your ads Write engaging advertising texts and use specific Call-to-Actions (CTA) and Unique Selling Propositions (USP). Convince users that your landing page is relevant to their query. A best practice for this is to ensure that your keywords are reflected in the ad text. This signals to the user that your landing page is relevant to his or her search query and increases the likelihood that he or she will click on your ad, ultimately increasing your CTR.