02 Then you may say, don't Internet companies compare products? Products are of course important, but Internet companies are more than products, and may even be more important than operations. Why? Friends who subscribe to our "Liu Run" official account should already be very familiar with the concept of "network effect" , and network effect is a very important moat for Internet companies. Simply put, the network effect is that the more users, the greater
the value of the platform itself. That is, once several Internet companies competing with each other in a certain field break through a certain critical point, a network effect is formed. At this time, products and functions are no longer the most important value, and the total number of uses on this platform has become sms marketing service the greatest value. This is the network effect, mainly looking at the number of users. Therefore, the competition between Internet companies is that whoever crosses the critical point of the number of users first will win. What is the ability to keep increasing users? User growth requires not only product capabilities, but more importantly, strong
operational capabilities. Who can raise money round by round, and who can go deep into the third- and fourth-tier cities, and then let everyone scan the code at the subway entrance; Who can continue to develop a kind of sharing, and then follow, various promotions and so on. All of these rely on operational capabilities. Whoever can use this operational capability to make himself pass the critical point first will