The spectrum ranges from classics such

Digital Asset Management & Marketing Resource Management Marketing Automation & Campaign Management Content Management & Web Experience These diverse MarTech solutions support marketeers in the development and management of digital content strategies. MarTech – Social Media Tools With the development of social media marketing a large number of social media tools have of course migrated to the marketing departments. These can be systematized into the following functions: call analytics Events meetings and webinars Sales & eCommerce Influencer Marketing customer experience reputation management Social Media Marketing & Monitoring Of course the use of various social media channels also requires.

The use of the respective social media tools . However the trend is whatsapp mobile number list clearly towards overarching suits that bundle a large number of channels. Certificate course Social Media Manager MarTech - Tools for marketing management Marketing team collaboration tools marketing process tools and collaborative teamwork tools are on the rise. as Office and Sharepoint to modern agile marketing tools. product management Cooperation in the marketing team Agile & lean management recruiting Budgeting & Finance.

The selection of individual MarTech tools should not be left to the simple quick impulse of the moment or the sales activities of the sales of these tools. The selection should be made with a specific needs analysis testing of the tools and the use of user cases to check the performance and use of the tools. Always remember: A fool with a tool is still a fool! The variety of MarTech solutions is almost unmanageable. You just can't keep an eye on all the tools. Here is an overview of the original MarTech landscape: MarTech Landscape The MarTech landscape was adapted for Germany and offers an overview of the current marketing technologies in this country.