Know them thoroughly. TikTok, from rookie to absolute protagonist of 2022: It puts the user at the centre. If user-generated content will be a fundamental element of tomorrow's digital marketing, in the case of TikTok it is the users themselves who become protagonists by creating their own content . The platform has never been more democratic: it invites the user to jump into the arena without thinking too much, making him the main actor and not a mere spectator It's nimble. The videos are short (15, 60 or 180 seconds), quickly usable.
If Instagram introduced Reels in 2021 there is a reason mobile number list TikTok is rolling out new features and will continue to do so. Primarily the monetization of content to convince creators to continue publishing on the platform. Secondly, it is very likely that new and shopping-related features will land on TikTok. Tip: If your audience is on TikTok you need to follow them. Participating in discussions and interacting with your customers will give a huge boost to your social selling strategy. Involve the public in the creation of content and contests related to your business. Social ADS without cookies: a future to be rewritten Google is working to phase out third-party cookie tracking. By 2023 they will probably have disappeared from the radar.
The future of advertising seems to be rewritten. Here are some practical tips for surviving what some have called the "cookie apocalypse": Give space and resonance to user-generated content (UGC) . Most users have shown that they trust other community members, especially when it comes to feedback and reviews. For this reason, your best sellers could be, if fully satisfied, your customers Take advantage of the data provided by social media. Brands should aim for targeted targeting. Facebook, like other social media, has an incredible amount of data and makes it available to advertisers. With this information, ad personalization can be very accurate and fruitful today Your decisions and actions must be data-driven . Monitor and analyze your customers learn more.